Media Promotions / Marketing Campaign
The marketing campaign will concentrate on Beijing with additional national exposure and will start 2 months before the show opens. With our 18 year history of sponsoring the Real Estate Expo in Beijing there have been many powerful media partner alliances formed.
Newspapers & Magazines: Established print media alliances which consist of more than 30 nationwide and 12 international publications.
TV & Radio: To include 8 TV channels nationwide and 7 radio stations, with CCTV and BTV as the most influential.
Internet / Website: Established partnerships with leading related sites domestically and around the world, such as Sina, Soufun, Tencent, Sohu, etc.
Direct Mail: Continued direct mail campaigns throughout the year and through partner’s targeted database.